1. Corporate vision: Do excellent, do fine and become strong, build a century-old brand
2. Corporate mission: Create wealth and return to society.
3. Enterprise spirit: pragmatism, innovation, harmony and development.
4. Business philosophy: integrity-based, create win-win situation.
5. Employment concept: recruit talents and make full use of talents.
6. Training concept: Invest in the future of employees and lay the foundation for the development of enterprises.
7. Quality concept: fine management, excellence to create a brand.
8. Independent innovation concept: growth in innovation, innovation beyond.
9. standard concept: everyone, everything, everywhere there are standards.
10. safety concept: safety is the day, responsibility is heavier than Mount Tai.
11. environmental protection concept: life sunshine, from environmental protection.